RingRevenue filed another patent application today. (Very cool. Big thanks to our team and our attorneys.) And that always gets me to thinking about the current state of the patent landscape in communications technology. And that usually gets me to writing. And that's where you come in.

Did you know that more than 10,000 baby boomers are retiring every day?

How do marketers know which of their inbound marketing efforts are leading to phone calls?

Mega Millions fever spread the nation on Friday as ticket-buyers all hoped to win the record-breaking $640M jackpot.

Mobile Marketer recently published an article posing the question:

Since I first met the team at Progrexion-Lexington Law on twitter more than a year ago, Lexington Law has become a shining example of how a pay-per-call program can deliver dramatic revenue increases for businesses who value phone calls. And how such a pay-per-call program can be a significant revenue generator for affiliates/publishers who promote their programs.

For a while at RingRevenue our motto has been "More calls. More customers. We'll prove it." We love it when we have the opportunity to share the success of one of our partners in proving it. 

LeadsCon West 2012 kicked off this week in Las Vegas and the week is off to a great start after Monday's Lead Buyer's Summit, where RingRevenue partner DoublePositive introduced their white paper about Mobile Marketing and Lead Generation (see my interview with JT Benton about the White Paper). The conference is in full swing with several of our partners like LinkShare, CUnet and DoublePositive exhibiting and talking to lead buyer and sellers about pay-per-call and call-based marketing. 

RingRevenue partner LinkShare has been in the news lately with a new look, and some recent industry recognition. I had a chance to catch up with Russ Peachman, VP of Lead Generation for LinkShare to talk about their recent accolades, how pay-per-call fits into their stragey and his visit to RingRevenue Headquarters in Santa Barbara. 

I promise you this was completely unplanned. Somehow, about a third of our RingRevenue Santa Barbara team wore black shirts and blue jeans to work today.