You may not realize it, but your Google Adwords and Analytics may be missing tons of information. If accurate analytics and attribution is your goal - for effective marketers it's usually a way of life - RingRevenue has great news: We’ve introduced our new Google Analytics and AdWords integration! Combining advanced call tracking with AdWords and Analytics gives you power to track your offline interactions and conversions. It's complete marketing intelligence for calls and clicks.

The big day has finally arrived! The RingRevenue team is excited to welcome customers, partners, friends, family, and our Santa Barbara community to our official open house party. It's been a wild few years since we opened shop back in 2008, and as we settle into our 5th(!) new office, we're lucky to be able to share the hard work, success, and of course fun with such a great group of people.  

Google Now is one of Google’s latest innovations. In case you haven’t heard, it’s kind of Google’s answer to Apple’s Siri - an intelligent “personal assistant” with voice recognition capability. The latest news: it’s now available on iOS in addition to Android operating systems. And on May 15, 2013 Google announced its upcoming release on desktop platforms.

The tag line is “The right information at just the right time,” and that’s the goal: giving you answers before you’ve had the chance to ask a question. Using predictive search, your gmail account, calendar, GPS, maps, and other apps, Google Now will tell you the traffic conditions on your route home before you’ve left the office. If you’re traveling it will tell you the tourist attractions and places to eat near your hotel.

If you’re one of NetSuite’s 16,000 plus customers, or one of their partners, you may be at this year’s SuiteWorld - NetSuite’s annual conference.  But that’s not even the most exciting news of the week, not to us anyway.

Call marketing automation makes life better. It is the technology that empowers marketers to take control of their call traffic. But what does that mean? What does that really look like?  Instead of talking technology features and using marketing catch-phrases like “streamline” and “workflows” let’s take a look at five real examples of companies using call marketing automation to close the loop and make real improvements.

Be the best. That's one of RingRevenue's core values. It means we play to win, and we only hire the best and the brightest. Sure, finding the highest caliber people passionate about call marketing greatness is a challenge - but it's one we've gladly accepted and are kicking butt at.

Do you remember the tale of Justin Elenburg? We published his story back in 2011 because of his astounding success as a performance marketer - he earned over $500,000 in commissions in a single year from mobile search and pay-per-call. That was just the beginning. We caught up with him to see where he's at now.

This week at the eMetrics Summit, we listened, learned, and spoke a lot about analytics. Well, even more than usual. Repeated takeaways from the keynotes and mobile track sessions focused on the need to seamlessly integrate all of your different data analytics, attribution tracking and marketing metric reporting, so that you have a holistic view of your customer interaction, across all touchpoints and devices. That makes sense and it's a topic that many marketers continue to tackle, but it's a pretty broad challenge. Sometimes it's wonderful to grab one takeaway that is so clear and simple, it makes you smile (and get moving).

Digital marketing is mobile marketing.  Cisco reports that global mobile data traffic grew by 70% in 2012, and by all accounts mobile usage will continue to skyrocket.  

It's a busy week. RingRevenue is in San Francisco for three big industry events: Affiliate Management Days, eMetrics Summit, and DemandCon. If you're going to be there, be sure to say hi.