It’s 2012 and everyone’s gone digital. NY Fashion week went digital, the London Olympics delivered the games and events live to your mobile phone, heck, even Coachella went digital and resurrected Tupac for the holographic performance of a lifetime. It should come as no surprise that the 2012 elections joined the movement and have been influenced by digital technology more than any other in history.
Both the Obama and Romney 2012 campaigns have leveraged digital media to promote their candidates, changing the way advertising, the media, and ultimately the public, have approached their view of the campaigns. Let’s take a look at the ever evolving digital trends impacting the elections...
Think Twitter and Facebook are just for posting what you ate for breakfast? Think again! Both campaigns have embraced the 24/7 news bandwagon and are using social media to connect and interact. Twitter accounts, Instagram, Google+ hangouts, and even Reddit where Obama did an AMA (ask me anything) are examples of how technology and the internet have empowered conversation surrounding the election, and also dialogue with the actual presidential candidates themselves!
With apps like Congress for Andriod and Realtime Congress, technology has brought transperenancy back to politics. Well, OK - not quite, but people can access real-time information about Congress from their mobile phones. Meetings, actions, and legislative process are at your fingertips - literally. Doubtful of people’s interest in political apps? Well check it- the Mitt’s VP app, a one-trick pony that announced Romney’s choice for his vice presidential candidate, had 200,000 downloads within just the first 48 hours.
A recent study found that 66% of people between the ages of 18 and 29 in the United States own a smartphone, and smartphone usage among all adults is up 10% year-over-year. Mobile Politics, a website that enables U.S. political candidates to interact with their constituents, estimates that more than 80 million voters in the U.S will access information critical to their decision making process through their smartphones.
Both campaigns have successfully used their mobile apps to not only inform their supporters, but also, to inspire and acquire fundraising via SMS donations. Mobile donations, how about that?
Both campaigns have also taken a stab at mobile advertising by pushing across paid political messages. Whether it’s making a donation, finding out who the next VP will be, or simply accessing and sharing information, mobile is clearly a major player in this year’s election. The candidates’ efforts to reach younger and tech-savvy voters over the past several months have proved useful, and perhaps necessary as digital media steadily moves from being a growing trend to a solidified, standard part of the average American’s everyday life.
Hey Obama and Romey! Interested in a solution that helps seamlessly manage your digital, offline and mobile marketing needs? RingRevenue can help set up multiple campaigns, track which of your efforts are most successful in driving phone calls, and engage with those mobile donators via SMS. Just a thought...