Posted by Gretchen Nemechek on Wed, Jul 27, 2011

Over the past few months, the RingRevenue team has been busy logging frequent flyer miles supporting our partners at events like ShareASale's ThinkTank, LinkShare Symposium and Google's Client Summit, industry events like IRCE, ResponseExpo and crmc 2011 and meeting with our new partners to help launch their call performance marketing programs. We've also been across the pond quite a bit lately as we prepare to launch our first UK network clients this quarter and participate at events like A4U.
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Posted by Gretchen Nemechek on Wed, Jul 27, 2011
Do you know which of your direct media placements are driving valuable phone calls?
Chances are you are managing a variety of media placements ranging from search to online display to offline channels like print and mobile. Knowing which channels are driving calls to your business can be difficult to track and measure. Which is why many advertisers and agencies deploy complicated phone number tracking solutions.
It is not uncommon for some brands to manage complex spreadsheets or systems with hundreds, if not thousands of unique phone numbers, that then have to be tied to campaigns, managed and then expired when they are no longer in use.
The platform you use to manage your pay-per-call campaigns through our partners offers more than just pay-per-call campaigns. Call performance marketing is a complete solution that makes it easy for advertisers to manage call-based campaigns on their direct media placements as well.
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Posted by Gretchen Nemechek on Thu, Jul 21, 2011
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Posted by Gretchen Nemechek on Mon, Jul 18, 2011

Want to learn how you can drive more revenue with call-based campaigns? Wondering how you can diversify into mobile and offline channels?
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Posted by Gretchen Nemechek on Thu, Jul 14, 2011

As of a recent release of our call performance marketing platform, pay-per-call publishers now automatically receive weekly Publisher Performance Emails straight to their inbox. With these weekly emails, publishers promoting pay-per-call campaigns get a snapshot aimed at helping them maximize the performance of their promotions.
The Publisher Performance Email includes summary statistics, a list of top promo phone numbers in their campaigns, trends, and a list of the top available campaigns the publisher has yet to sign up for. The trends compare the performance between the current period and the previous period (which defaults to weekly).
Check out a sample of the Publisher Performance Email:
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