Call Tracking for Search: Google Gets Calls!
Google AdWords recently added the ability for advertisers to run
pay-per-call campaigns via local search ads on mobile. If you haven't
yet had the chance to check it out, click
This is a great move by Google. Despite today’s digital lifestyles
and the growth in online commerce, the phone number continues to wield
considerable sales power. Supporting the advertisers' ability to display
a phone number is better for the consumer, the advertiser, and Google.
Their initial beta tests showed CTR's going up by 5-30% when phone
numbers are included in ads. Many of our affiliate network and agency
partners clients are continuing to experience similar CTR lift on their
online campaign initiatives (search, display, content posts, social
media, etc.) when a phone number is included in the advertisement. From
a consumer standpoint, lets face it, it's not real easy to complete a
purchase on the mobile device and often there are questions involved
that are more easily answered through a phone conversation.
Credibility for the advertiser and flexibility for the customer are
just the beginning. In most cases a call delivers more value than a
click, with the trained sales agent’s personalization, upsell and
cross-sell capabilities translating into higher conversion rates.
Advertisers can’t lose with phone numbers. Customers get the experience
they want, and advertisers get the revenue boost they need.
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.Interested in call marketing automation? Request a demo!