‘Tis the season for marketers to start ramping up their email marketing efforts. I don’t know about your inbox, but with each passing day, my inbox fills a little more with holiday offers, savings and more.  All trying to stimulate the consumer in me to shop anywhere: online or in the store.  

According to a recent report put out by Smith-Harmon, at least 71% of retailers sent one email on Cyber Monday, and that on average retailers started their holiday email marketing campaigns “67 days before Christmas- on Oct. 19”. That would explain my inbox.  

But one question keeps coming to my head as I am scrolling through my emails on my iPhone: Are marketers effectively targeting me: the mobile consumer? I shop both online and offline. I am also a comparison shopper, so the loads of apps available to help me find the best deal are fantastic. But I also don’t like to waste time. I often find the best way for me to get my shopping done quickly (especially when I have questions) is to pick up the phone and call.

So how do smart marketers design impactful email campaigns for the mobile shopper? Simple. Include phone numbers in email campaigns. Make it easy for the consumers who (like me) would rather pick up the phone and talk to a live person to get answers to their questions and complete their purchases. I love my iPhone, but not enough to spend time in the shopping carts of e-retailers to make most purchases. With one click, I can be on the phone talking to someone who can help me complete my purchase, answer my shipping questions and sell me something I didn’t know I needed.

Here are a few tips for optimizing email marketing campaigns with pay-per-call:

-Sign up for pay-per-call on the leading performance marketing networks. As an advertisers, this will enable you to not only run direct promotions with trackable phone numbers, but will also give you access to tens of thousands of publishers looking to promote your business with pay-per-call .

-Design email creatives to include unique trackable phone numbers. Phone numbers can be placed anywhere in the creative, but marketers should consider the collapsed view of the mobile devices and position the phone number prominently enough to ensure it is viewable and therefore clickable with minimal scrolling involved. 
-Talk up your customer service team. Encourage consumers to call by gently reminding them how friendly, helpful and available your customer service team is. Including phone numbers increases credibility and shortens the distance between the consumer and advertiser.

It is not uncommon for emails with phone numbers to generate up to 30 percent greater conversion rates than those without. This holiday season, give your bottom line a boost and your customers the gift of choice. The choice to purchase in store, online, or via the phone.

How are you optimizing your seasonal marketing campaigns for the mobile shopper?

Related posts: 

 

 

Subscribe to our newsletter. Click here.
Interested in call marketing automation? Request a demo!