People Still Want Telephone Calls!
In the post Why Online/Offline Mobile Integration is Going to Be a Huge Business, which appeared this week on Both Sides of the Table, Mark Suster (entreprenuer turned VC and RingRevenue board member) tackles how consumer behavior is driving businesses to take an integrated approach to advertising.
The article covers the widespread adoption of mobile computing and mobile apps and that many have overlooked a simple truth about mobile.
"And while I’m on the topic of mobile, what’s also strange to me is that more mobile apps haven’t realized that they’re building for a device called a telephone. In the Internet era somehow as an industry we’ve subscribed to the folklore that every interaction is best computerized. They’re not. Purchasing high-value or complex products is still way more effective person-to-person."
He says that the bottom line is:"People still want phone telephone calls!" and businesses who don't recognize the value of giving their consumers the option to click-to-call are "turning away business".
Suster goes on to discuss why he's betting on pay-per-call, the impact of mobile phones on advertising, and how important phone numbers are to the psychology of consumers.
Read the full article here.
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