Featured in FeedFront: Make Money Driving Phone Calls from Search

  

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FeedFront Magazine Issue 15 hit mailboxes this week, just in time for those unable to attend Affiliate Summit East to stare longingly at the pages, wishing they were in New York. Those able to attend ASE11 were greeted with the latest issue in their schwag bags. 

This month's issue was chock full of great articles including: 7 Ways to Detect & Prevent Affilate Fraud by Geno Prussakov, Report on Women in Affiliate Marketing by Missy Ward, Size Doesn't Matter: Tips for Affiliates by Tricia Meyer and Making Money Driving Phone Calls from Search by RingRevenue COO Rob Duva.

Making Money Driving Phone Calls from Search features tips for publishers and affiliates looking to earn more with search by driving phone calls. Call performance marketing offers publishers an easy way to get started promoting call-based campaigns. The full article is on page 27 and can be accessed online here. 

If you are short on time, here's the Cliff's Notes version:

• 15-30% of all searches now take place on mobile devices.
• Vertical segments such as insurance, higher education, financial services, home services and high-end retail transact much of their business through call centers.
• Many search publishers driving calls are generating an additional $10,000+ per month in commissions.
• Here are 4 easy steps to getting more from your search efforts with phone numbers:

1. Sign up for Call Performance Marketing and promote pay-per-call campaigns. Check out our partners who offer pay-per-call programs.
2. Include phone numbers in paid search ads.
3. Display phone numbers in organic search listings.
4. Use number pooling to track keyword ROI on calls. Learn more about how to use our RingPools feature to get better ROI by watching this how-to video.

Have you started using phone numbers in search campaigns? What kind of results are you seeing? If not, why not?