Search Marketers: Want to Improve Mobile CTRs by 250%?
Posted by Gretchen Nemechek on Tue, Sep 27, 2011
If you're a search marketer, you really should be sitting down for this.
Adding campaign-specific phone numbers to your mobile campaigns can improve click-through rates up to 250%.
You read that right. 250%.
I’ll give you a moment to catch your breath.
Better now?
We reveal how performance SEM agency, imwave, Inc. improved click-through rates by 250% and more results for search marketers in a new white paper and case study available for download.
Now that we got that out of the way... I have a little something else you might be interested in. As marketers, we know it isn’t all about the click-through. Clicks don’t matter if they don’t convert.
So what if I told you, that you had a way to increase the click-through rates on your mobile ads and see dramatically higher conversion rates?
The answer is stupid simple.
Drive inbound phone calls in addition to clicks.
Online click-based campaigns typically convert at between 1-3%. But phone calls convert between 30-50% of the time. If you are a publisher, this means you earn more commissions from driving phone calls. If you are an advertisers, this means more revenue from inbound calls.
We had a chance to sit down recently with Adam Viener Chairman and Founder of performance SEM agency,
imwave, Inc. and talk about the results they are seeing driving calls with pay-per-call.
Since the beginning of the year, imwave has generated more than $250,000 in commissions from pay-per-call campaigns alone and are currently driving 10,000 calls per month.
Check out what Adam has to say in this short video:
The detailed results and imwave got there are covered in the newly released white paper Driving More Inbound Calls from Mobile Search, which can be downloaded
here.
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