Cyber Monday Delivers Calls, Clicks and $1.2 Billion in Online Sales
For the second time ever, online sales shot over the $1 billion mark. In 2010, Cyber Monday brought a record $1 billion in sales, a record which until last Monday had not been broken. But Cyber Monday 2011 eclipsed that record with more than $1.2 billion in sales (source: ComScore).
This year mobile consumers played a much bigger part in the shopping, according to IBM’s Cyber Monday Report, with nearly 11% of people using their mobile devices to visit retailer’s web pages and 6.6% using their mobile devices to make purchases, up from 4% and 2.3% respectively over 2010. Conversion rates for online orders are also up by nearly 2% from 2010 numbers at 5.71% as are average order values which were up by just over 11%.
With more consumers using their mobile devices this holiday season, inbound sales calls will likely play a bigger role as well. In last December's post Holiday Shoppers Phoning It In we reported how pay-per-call campaign performance moved in lock-step with increases in online sales during the holiday season. This year is no different and advertisers are seeing the benefits of increased call volume and call quality.
When compared with the previous twelve Mondays, this Cyber Monday brought a 52% increase in phone calls to advertisers (up 6% over 2010).
And while online sales are converting at around 5%, conversion rates on phone calls are much higher ranging from 20-50%. Considering that phone orders carry a 1.5 to 2X higher average order value, mobile and inbound phone calls should be playing a big part in your holiday strategy.
Check out this video to see how we can help deliver more calls and more customers this holiday season.
How are you looking to drive more calls to your business this holiday season?
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