Ring2Media Gets the Phones Ringing With Pay-Per-Call
Ring2Media understands calls.
They built their business driving live inbound sales calls to their clients through large scale media buys, specializing in offline channels like TV and radio. In 2011, they were listed as an Inc.500 fastest growing company.
Ring2Media is a company who believes in performance-based advertising. The model that has made them so successful with their clients is one that operates on the premise that they "don't get paid, unless their clients get paid". As they were looking to expand their business to online and mobile channels, they knew they needed a solution that would allow them to tackle these channels for their clients on a performance basis.
"Since we are in the business of driving calls, we already had a call-tracking solution in place that managed the phone numbers we placed in our offline media buys. But as we looked to expand, we knew we wanted to work with third-party publishers who have expertise in online and mobile channels. The name RingRevenue kept popping up in our search to find a call-based advertising system that would meet our growing needs," said Mark Kaminski, Vice President of Business Development for Ring2Media.
Ring2Media began licensing the RingRevenue platform in the second half of 2011 and has seen great results and growth in their business.
"When we looked at the RingRevenue platform, we were quick to see that the reporting and tracking capabilities were far superior to call tracking systems we have researched previously. And for us, reporting is a very important part of managing our business," added Mark. "We are excited about our partnership. There is a lot of alignment between our businesses. Plus, the RingRevenue team is really, really responsive and not to mention a fun bunch of people to work with."
Learn more about how Ring2Media is delivering more calls to their clients with call performance marketing in this press release.
If you are an advertiser or publisher looking to get started with pay-per-call, you can sign up for Ring2Media's pay-per-call program here.
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