DoublePositive Calls on Mobile to Align Lead Buyers and Sellers

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When we announced our partnership with DoublePositive a little more than a year ago, we knew this partnership would be all about alignment. As the leader in Live HOT transfers, DoublePositive understands the value of delivering inbound phone leads direct to advertisers. During the past year, DoublePositive has leveraged RingRevenue's call performance marketing technology to drive more than 100,000 inbound calls to advertisers in vertical segments such as Insurance and Education.

With the explosion of mobile in 2011 and some of the inherent challenges with lead generation today (see video below- for more on this), it became clear to DoublePositive team that the combination of mobile, lead generation and click-to-call would be just what the doctor ordered to better align the lead buyers and sellers with the needs of today's mobile consumer. 

DoublePositive today announced they will debut their latest white paper focused on Mobile Marketing and mobile click-to-call at an "invitation only" Lead Buyer's summit taking place at LeadsCon West 2012. 

I had a chance to sit down with DoublePositive's VP of Mobile Marketing, JT Benton to talk about the growth of mobile, what's wrong with lead gen today and their upcoming white paper. See below for my video interview with JT. (Yes, you'll note my stuffy nose... it is cold-season, so be nice).

DoublePositive is the lead sponsor at next week's LeadsCon West 2012 in Las Vegas. They can be found, as JT said in the interview, "running around in shirts with the orange check mark".