Today's the Day - Rakuten LinkShare Symposium NY 2012!

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After a beautiful weekend in sunny Santa Barbara (goodbye June gloom!), you may be wondering why we are looking forward to the often dreaded Monday - well, it’s simple. This Monday, June 25th, Rakuten LinkShare is hosting their biggest event of the year: the Rakuten LinkShare Symposium New York 2012! 

Earlier this year, RingRevenue had the opportunity to interview Russ Peachman, VP of Lead Generation at Rakuten LinkShare, about how pay-per-call fits into their strategy and the success they have seen with their pay-per-call platform. Both advertisers and publishers signed up for the LinkShare pay-per-call platform have seen compelling results, including double-digit increases in lead production across a variety of media channels. “Calls are becoming an increasingly important part of the channel mix for us. It’s now a part of the conversation with almost every new client on the lead gen side,” said Peachman. “For the most part, advertisers see it as a way to capture a higher rate of conversions. But it’s also been a hook for some advertisers who are weary of the same old lead-selling sources, and are looking to expand their distribution to something new and, hopefully higher-quality.” From the publisher perspective, leveraging pay-per call to promote phone based campaigns (which often entail higher-ticket items), effectively connect with new advertisers, and ultimately earn more commissions is now easier than ever.

Staying true to their New York roots, this two-day networking event will be hosted at the iconic Waldorf Astoria Hotel. Here, advertisers and publishers in the Rakuten LinkShare Network will have the opportunity to discuss how to best drive sales for advertisers and in turn, commissions for publishers. Additionally, it will be a great opportunity to learn about the Rakuten LinkShare Network and the industry in general.

Representatives from hundreds of companies across a wide range of product categories will attend the event, including our very own VP of Customer Development, Eva Klein.  

Networking opportunities, industry relevant keynote sessions, and an awesome afterparty at the Sky Room? Whoever doubts how great affiliate marketing is has yet to attend a Rakuten Linkshare Symposium! To get more details on the event such as the official agenda or list of attendees, click here .

If you are a publisher or advertiser and interested in learning more about how Linkshare’s pay-per-call program can help you generate more revenue, stop by the Linkshare Lead Generation table during the networking event from 3-6pm on Tuesday.  We hope to see you there!