RingRevenue Takes the Gold for the Mobile Olympics 2012
Whether you are at your favorite sports bar, sitting on your comfy couch, or stuck at the office, you will be able to watch the Olympics. This year NBC released two apps that will enable viewers to stream every Olympic game, and also watch all of the athlete biographies they can stand. Social media feeds update in real time next to all of the streaming videos, and what is even more impressive is the fact that all of this can be viewed from your phone. The Olympics have gone mobile.
There has been explosive growth in smartphone use since the 2008 Beijing Olympic games, where 18.9 million people had smartphones. Since then, there has been a nearly 500% increase in smartphone usage, with a total of 106.7 million people using smartphones. With this drastic growth, it only makes sense that the 2012 Olympic games made the right decision to keep up with the growing mobile trend.
The increase in mobile technology will have a profound effect on how millions of viewers (and athletes) experience the 2012 London Olympic Games. Fans now have greater access to converse, debate, and maybe even chat with their favorite Olympic athletes online. Unfortunately, there have been quite a few complaints about the limited availability of some of the most anticipated events, and all of the unintentional spoilers from all of the social media availability from the athletes' and NBC's own Twitter account.
Despite all of this, the social media integration of the Olympics is awesome. This "social Olympics" has provided us with hilarious song covers about Ryan Lochte on YouTube, an Instagrammed road trip with USA Basketball, cry about the All Around gymnastics competition with Jordyn Wieber on her Facebook, and bask all the tweets possible about our favorite swimmer (no, not Michael Phelps). With the amount of social media coverage this Olympics is getting, we also can keep track of, you know, the actual Olympics. Or just Aly Raisman's parents.
More people using mobile phones means more people making phone calls. And with everyone and their mother watching the games or connecting through social media, your mobile advertisement will catch quite a few eyes. So even if you are not advertising on NBC, your company still has the opportunity to market your services in a gold medal fashion; putting click-to-call technology on your advertisements can only increase your revenue. If you are an advertiser and are not currently monetizing on mobile, you are missing out on a huge opportunity.
RingRevenue’s technology helps to establish, optimize, and monetize your mobile marketing opportunities. To get more information on the benefits of click-to-call and how it can increase your revenue, view our free mobile white paper or read this case study on how to make the jump to mobile monetization.
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